Shutterstock Has Launched Its Generative AI Image Tool

Shutterstock Has Launched Its Generative AI Image Tool

AI Image Generator and AI Art Generator: Transform From Text For Free

Cunning said that Shutterstock contributors have the ability to opt in or out of different monetization mechanisms. “If you don’t want your content to be a part of training new AI models, you’re able to opt out,” he said. The announcement comes just a month after Adobe announced a similar offering, signaling increased competition for enterprise clients who want to create generative AI content that is safe and ethical for commercial use. Somewhere along the way, many people got the idea that art should be freely available. The internet certainly made it easy to pass around music and image files with little regard for copyright or authorship.

Why Shutterstock is betting on generative AI for the future of stock … – Digiday

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The company is the first to offer Generative AI image indemnification, a critical advancement for the industry, allowing creatives and business professionals to use the AI created content for any purpose without worrying about copyright infringement or ethical issues. This is why Shutterstock is banning AI art uploaded to its platform by third parties — because it can’t validate the model used to create the content so can’t be sure who owns the copyright. Since then, we have continued developing generative AI solutions for commercial projects. Shutterstock led the market first, offering this assurance to a global technology customer using an image generated on the Shutterstock platform for their worldwide virtual developer conference in May 2023. Shortly after the company indemnified images for a leading cable network’s upcoming television series.

Shutterstock Introduces Generative AI to its All-In-One Creative Platform

Notably, Shutterstock is also banning the sale of AI-generated art on its site that is not made using its DALL-E integration. Shutterstock is the first to bring indemnification solutions to users of our AI image generator. In fact, our AI generated content is currently licensable like all other products on Shutterstock plans. In general, artificial intelligence can create a wealth and variety of new content nowadays.

Given the potential of generative AI, especially in the realm of art, to design customizable images rapidly, it presents a credible threat to the traditional stock galleries. Generative AI exploded in 2022, using artificial intelligence models to create art, photos, video, music, writing, and more. It’s safe to say this technology is here to stay, at least for now, regardless of all the opposition. While some stock photography and image websites are fighting AI-generated content, others like Adobe and Shutterstock are embracing it. After partnering with DALLE-2 back in October, today Shutterstock released an AI-generation tool for its customers. NightCafe is an AI-based tool that helps you to generate art images with the help of AI.

Shutterstock AI And Image Content Generation: Reviewing The Details

He gave an example of what a marketer might do for a campaign based on a photo of a dog. AI-generated images will be a way to fill gaps in content that are difficult for humans to create, said Meghan Schoen, Shutterstock’s chief product officer. According to the company’s recent survey of 3,000 customers and contributors, 35% of customers reported experimenting with generating images from text, 18% said they’d used AI for editing and 18% said they’d used AI for sketching images.

NVIDIA Brings Generative AI to World’s Enterprises With Cloud … – NVIDIA Blog

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This innovative tool allows users to generate unique and customizable images, expanding the creative possibilities for Shutterstock’s customers. That fund “will directly compensate Shutterstock contributors if their IP was used in the development of AI-generative models, like the OpenAI model, through licensing of data from Shutterstock’s library,” the company explains in an FAQ section on its website. “Shutterstock will continue to compensate contributors for the future licensing of AI-generated content through the Shutterstock AI content generation tool,” it further says. This offering is seamlessly integrated into the Shutterstock Enterprise creative workflow, which your team already uses and trusts.

Pop Art

The foundry will also adopt new NVIDIA research to generate physics-based rendering materials from text and image prompts, demonstrated at SIGGRAPH’s Real-Time Live competition. Our AI is ethically sound and has been built that way from the very beginning. Shutterstock compensates artists whose works our generative AI models are trained on. In fact, we’ve already issued payments to these creators through our Contributor Fund. It’s exciting to learn where this technology will likely go in the near future, but it’s even more exciting to start using it right now. If you’re ready to produce new images using Shutterstock’s AI image generator, you can create at the speed of your imagination today.

Yakov Livshits
Founder of the DevEducation project
A prolific businessman and investor, and the founder of several large companies in Israel, the USA and the UAE, Yakov’s corporation comprises over 2,000 employees all over the world. He graduated from the University of Oxford in the UK and Technion in Israel, before moving on to study complex systems science at NECSI in the USA. Yakov has a Masters in Software Development.

shutterstock generative ai

With high contrasts between dark and neon colors, this AI art style creates fun neon illustrations that are bold enough to captivate your followers, readers, or potential customers. Get an airbrushed, spray-painted look to anything you type into the image generator. These client testimonial images can be accompanied by quotes and used to promote products and services. When using Shutterstock’s AI image generator, there are five main style categories to choose from.

Stock media giant Shutterstock has promised to protect any enterprise customer using its generative AI tools to make synthetic media. The announcement comes shortly after Adobe made a similar pronouncement about its Firefly synthetic media generator a couple of weeks ago. The collaboration between Shutterstock and OpenAI represents a significant step toward the future of AI-powered stock content. As generative AI continues to evolve, it will play a crucial role in meeting the growing demand for highly personalized and on-demand content. By harnessing the power of AI, Shutterstock aims to empower creatives and marketers with innovative tools that streamline the content creation process. In addition to providing training data, OpenAI will work with Shutterstock to bring generative AI capabilities to mobile users through Giphy, the GIF library recently acquired by Shutterstock from Meta.

shutterstock generative ai

Leveraging its partnership with research organization Open AI, Shutterstock has delivered an accessible version of Open AI’s wildly popular DALL-E 2 AI system. Shutterstock’s stockpile of curated content will also go a long way toward ensuring users are able to generate imagery relevant to their search queries. Shutterstock and NVIDIA recently teamed up to train custom 3D models to create generative 3D assets from simple text prompts. Now this unique partnership has enabled creators to quickly create and customize 3D scene backgrounds with the help of generative AI, thanks to cutting-edge tools from Shutterstock. Everyone from artists to academic institutions have raised concerns about the potential for unchecked plagiarism and fundamental changes to creative professions. In anticipation of legal and ethical questions, Shutterstock has announced that its AI was trained on licensed datasets and revealed plans to pay artists whose work it uses through a Contributor Fund.

While many AI tools assist video creation and management, the following features are essential tools that can replenish your entire process. These AI tools can help you to adjust the color of your videos automatically. It also enables you to remove the unpleasant silences from your videos, add automated subtitles and adjust the speed duration of your content.

shutterstock generative ai

If Shutterstock’s images were as important to creating DALL-E as Altman claims, the platform’s contributors may understandably feel aggrieved that their own content is being used to put them out of a job. This is why Shutterstock is also launching its Contributor Fund, which will be used to pay artists, Yakov Livshits photographers, and designers when content they uploaded to Shutterstock is sold by the company to firms like OpenAI in order to develop generative AI models. This follows widespread criticism from artists whose output has been scraped from the web without their consent to create these systems.

On the other hand, Shutterstock’s approach seems to diverge from competitors like Getty Images by openly adopting generative AI. Interestingly, Shutterstock first initiated collaborations with OpenAI in 2021 to launch an image creator powered by OpenAI’s DALL-E 2, which became operational only around the end of 2022. They also have established licensing deals with Nvidia, Meta, LG among others for creating generative AI tools and models across 3D models, images and text. Earlier this year, the creators of AI art tool Stable Diffusion from Stability AI were sued by Getty Images for allegedly plagiarizing their content. Another lawsuit involves a group of artists accusing Stability AI together with an AI art creation platform, Midjourney, of violating copyright law by training on their internet-based work without permission.

  • Artist communities and contributors to stock image collections have expressed reservations about generative AI startups, feeling that their processes exploit the artist’s work without appropriate acknowledgement or remuneration.
  • In the ever-evolving world of technology, partnerships between industry leaders often lead to innovative breakthroughs.
  • If you’re not an artist, or you lack the finances or time to source an artist, you can now be assured that you have access to readily available, and more importantly, ethical artworks that are ready to download within seconds.
  • For now, its AI imagery has options to choose a style, including photos, art, digital, or 3D, but that’s about it.

This tool uses different algorithms, which helps it to generate the desired results per your requirements. It also creates unique challenges to keep its users engaged and improve their creation skills. You can also share your prompts with others to see if they are liked by others. Getty Images decision to ban AI-generated content is a major blow to the burgeoning industry of AI-created visuals. However, it’s not surprising given the legal challenges and concerns that surround AI-generated images.

Conduct your own research to ensure stock photos or services are suitable for your specific needs, as our information focuses on rates, not service. Shannon began writing professionally in 2020, and obtained a Bachelor of Arts in Creative Writing shortly after. In 2022, she joined MakeUseOf’s Creative section and frequently covers music production, photo editing, and 3D modeling. Shannon has 20+ years experience in the creative industry, and takes a special interest in AI-generation.

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